# Ty Lacroix
> 24 years of straight talk on real estate, sales, and the decisions that actually matter. No fluff. No commission breath. Just Ty Lacroix.
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## Pages
- [About this site](https://www.tylacroix.com/about.md) - tylacroix.com is an independent publication launched in December 2025 by Ty Lacroix. If you subscribe today, you'll get full access to the website and email newsletters about new content as it becomes available. Your subscription makes this site possible and allows tylacroix.ghost.io to continue to…

## Posts
- [To Be Successful in Sales, Do The Work!](https://www.tylacroix.com/to-be-successful-in-sales-do-the-work.md) - Success in sales, regardless of your field- how often have you heard "Do the work," do this, Read this, or been taught the latest by sales gurus, your boss, or your family? Is that working, or are you working?
- [Who Decides The Real Estate Market?](https://www.tylacroix.com/who-decides-the-real-estate-market.md) - Who is the market? What is the market? The market is somewhere between expectations and reality.
- [Realtor in London, Ontario Paying For Leads?](https://www.tylacroix.com/realtor-in-london-ontario-paying-for-leads.md) - Paying for leads is lazy (yet expensive, hard work, and time-consuming from lead to contract); paying for leads turns you into a commodity just like everyone else in your profession.
- [When Your Clients Win, You Do Too](https://www.tylacroix.com/when-your-clients-win-you-do-too-2.md) - A client's dissatisfaction almost always starts at the beginning. Choosing carefully is not arrogance. It is how both sides win.
- [It Doesn't Matter What The Real Estate Market Is Doing](https://www.tylacroix.com/it-doesnt-matter-what-the-real-estate-market-is-doing.md) - The market doesn't care about your timeline. The best time to make a sound real estate decision is when it aligns with your life — not when the headlines give you permission.
- [The Mouthy Experts in Real Estate](https://www.tylacroix.com/the-mouthy-experts-in-real-estate.md) - Warren Buffett called them mouthy neighbours. In real estate, we call them commission breath. Sound principles win every time.
- [Secrets To Success in Sales](https://www.tylacroix.com/secrets-to-success-in-sales.md) - I hate to break this to you, but there are no secrets to sales success in any industry, field or profession.
- [Change One Thing and Change Everything](https://www.tylacroix.com/be-authentic.md) - How you do anything is how you do everything. Showing up is not enough. Showing up with intention, preparation, and genuine care
- [The One and Only One Reason For Poor Sales Results!](https://www.tylacroix.com/the-one-and-only-one-reason-for-poor-sales-results.md) - You are paid for the value and performance you add to the other party, not your effort, time or energy!
- [Have You Ever Been Asked "How's Business"?](https://www.tylacroix.com/have-you-ever-been-asked-hows-business.md) - There is not a day that goes by that I am not asked, “How’s the Real Estate Market in London, Ontario”?
- [Your Opinions as a Sales Person Can Harm You!](https://www.tylacroix.com/your-opinions-as-a-sales-person-can-harm-you.md) - What opinions as a salesperson are holding you back? Harming You?
- [Want to Predict Your Future in Sales in Real Estate?](https://www.tylacroix.com/want-to-predict-your-future-in-sales-in-real-estate.md) - Your current actions are creating your future in sales. Look at the actions you take every day; that will be the proof!
- [Why Six Months Ago Was Do Or Die For You As a Realtor in London](https://www.tylacroix.com/why-six-months-ago-was-do-or-die-for-you-as-a-realtor-in-london.md) - Your present results are simply your past actions showing up to collect. The enemy of success is not the market — it is if, when, and someday.
- [Who is Ty Lacroix](https://www.tylacroix.com/who-is-ty-lacroix.md) - I have made more mistakes than most, and I am not looking for a trophy or bragging about losing; every loss and mistake taught me something,

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