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# The One and Only One Reason For Poor Sales Results!
- URL: https://www.tylacroix.com/the-one-and-only-one-reason-for-poor-sales-results/
- Published: 2026-07-14T13:18:00.000Z
- Updated: 2026-08-10T15:57:37.000Z
- Description: You are paid for the value and performance you add to the other party, not your effort, time or energy!
- Author: Ty Lacroix
- Tags: Sales Principles, real estate principles, The Brutal Truth, essay

You are paid for the value and performance you add to the other party, not your effort, time or energy!

LeBron James, Michael Jordan, Tom Brady, and Wayne Gretzky were not paid for the countless hours of training, studying, strict nutrition plans, and refusing external distractions; they were paid for the value they brought to the game by performing at a higher standard than their teammates and opponents.

They were better because their desire to win was vital. 

They knew that to be the best, they had to find ways and [systems ](https://www.tylacroix.com/systems-over-flash/)to win and were willing to pay the price.

Here's the thing, their game was 60 minutes or less, yet their discipline daily was 8 to 12 hours!

In sales, it makes no difference. You will succeed highly if your clients feel you have their best interests at heart and can add value to them or their families. 

So keep in mind: If your sales are not where you want them to be, cut out the TikTok, Facebook, and complaining and work on adding value learning so that when you want to increase your sales performance, you win!

Also find me at [enveloperealestate.com](https://www.enveloperealestate.com/?ref=tylacroix.com) and [Totally Preachless](https://www.totallypreachless.com/?ref=tylacroix.com)