Realtor in London, Ontario Paying For Leads?
Paying for leads is lazy (yet expensive, hard work, and time-consuming from lead to contract); paying for leads turns you into a commodity just like everyone else in your profession.
I know why you are paying for leads; I did so for a few years until I smartened up or somehow became wiser.
I was spending $2,000 to $4,000 a month on pay-per-click ads to Google, Microsoft, FaceBook, etc. and did well, but the quality of the lead was not the best, and I had lots of sorting and qualifying, and I spent four hours daily handling anywhere from 15-to 30 leads a day!
I get an email or a call a day from 'experts' who can supply me, as a Realtor in London, Ontario, with a ready list of buyers and sellers.
Yeah, and where did they come from? How many other Realtors are getting the same lead?
These people will guarantee me 1000 likes on Facebook or 30 five-star reviews on Google in 10 days for only $1,000.
Yeah right.
" Paid marketing is the fine for not being different or having a great USP; a lack of consistent prospects is your prison sentence." Mike Michalowicz
"Your business runs on sales. Not likes. Not fans. Not followers. Not email addresses. None of that-only sales." Bushra Azhar
Paying for leads is lazy (yet expensive, hard work, and time-consuming from lead to contract); paying for leads turns you into a commodity just like everyone else in your profession.
Value goes down when something is treated as a commodity because there is no perceived value.
So, I was always confident that I had content and experience to share, and I stopped draining my bank account and traded crazy busyness for good business!
